What To Consider When Purchasing A Computer

Purchasing the right computer for your business function needs is key for both productivity and reliability. Take into consideration these five tech specifications prior to buying a new computer:


Employee function is a great way to determine what type of computer to purchase since there are so many different options it is unlikely that an employee in the creative department would benefit from the same machine someone in the accounting department is using. Take into account what type of computer employees need, such as:

  • Laptop
  • Two-in-one
  • Desktop

Would they benefit more from a business-grade computer or a consumer-grade computer? The type of computer should be determined prior to moving on to the next specifications.

Operating System

Selecting the right OS is a big decision when a business is deciding on new computers for employees. It is common for people to say, “Stick with what you know.” However, choosing the best OS based on employee function is ideal.

  • Mac
  • Windows
  • Linux

An employee with more creative job functions may lean more towards Mac. An employee that works in accounting would be better off with Windows. Linux is less likely to be in a business environment.

CPU (Central Processing Unit)

With every new computer comes to a new processor, they are updated yearly to increase speeds and provide more functionality for multitasking. The number of cores and threads determines the processor performance. The higher the number of cores and threads, the better the computer will perform. Employees who are rendering creative content would benefit from a higher processor with four cores or greater.

GPU (Graphics Processing Unit)

GPU is a programmable processor, it is mainly used to quickly return high-resolution images and video. Unlike CPU, GPU requires less memory and is faster due to many cores. GPU is a chip on a “graphics card.” For those who are working with images and videos, a dedicated graphics card could provide a faster and higher quality work environment.


One of the most important parts of a computer, RAM usually ranges from 4GB to 32GB. RAM is essentially the computers working memory and helps navigate between tasks smoothly. Employees can usually get by with using 4GB but ideally, they would be performing every day functions better with 8GB to 16GB. 32GB is the best option for purpose-built machines.

Solid-State Drive or Hard Disk Drive

Both SSD and HDD do the same thing: boot the system, store data, and launching applications. However, the difference comes in terms of price, speed, and durability. SSD is a much faster, newer technology at a higher price point. One benefit of SSD is that does not contain any mechanical components, making it smaller and more durable. Due to being replaceable, an HDD may be a better option for employees working in a creative environment.

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When collaborating with a managed services provider companies are able to pick out the most optimal computers for each employee. To learn more about how your business can benefit from managed services, please contact us today.

Why Is Internet Marketing Important For Your Business

Internet marketing is a type of advertising that makes use of the power of the internet as a means to attract new customers. In 2017, internet marketing profits in the US totaled $83 billion and also is expected to continue generating double-digit development. This is precisely what today’s discussion will revolve around –why online marketing is important for your business.

The best and most frequently reported explanation for businesses shifting to internet marketing is that it is remarkably low cost when compared to traditional advertising and marketing like magazine advertising and print media advertising. There also means fewer middlemen increasing the expense for the end client.

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Capability to quantify end results

Internet marketing even in its most rudimentary form enables you to keep track of results in ways that standard forms of advertising and marketing never could. In addition to giving nearly real-time access to how many possible customers are viewing your advertisement, it even offers a peek right into the demographics of those who are showing interest in your advertisement, as well as their geolocation, which could be used as a proxy to their knowledge, income level, etc.

 Accurate targeting

Not only can you acquire a detail of who shows interest in your advertisements as previously stated, however, you can also aim your advertising to a specific demographic. Alternately, you can target various products to different demographics, based on attributes such as age, earnings, and many more

Engage with Customers on Social Media Site

Where online marketing really shines is in the way in which it allows you, the business founder, to engage with your customers, and gain their trust despite before encountering them in person. This has really been facilitated by the arrival of social media sites, where businesses develop their customer user base via channels such as Facebook and Twitter, wherein loyal customers connect with their favorite brands by liking and sharing their web page or tweeting at them.

Build Trust

Not only does social media enable businesses to interact with their customers, but it can possibly be used to exhibit social evidence in the form of satisfied clients who will be happy to vouch for your products and services. If the said client has a large social media fan base themselves, this effect will be even more enhanced relative to the size of their fan base.

Marketing your business can take on a very multi-faceted approach consisting of a variety of mediums, but in the contemporary digital era, it would be greatly recommended that you make sure to also utilize internet advertising as a way to market your business to new clients, while taking advantage of the cost savings, as well as the built-in features such as consumer targeting, enhanced tracking, etc.